the case study
The brief was to bring PUBG MOBILE’s iconic Chicken Dinner into the excitement of the FIFA World Cup. We turned the game’s most recognizable victory symbol into Winner Winner, Chicken Picker: a playful prediction experience featuring fighting chickens, each representing a global region. Through short, shareable influencer videos, audiences could follow their chicken, predict match outcomes, and earn rewards. The idea connected gaming culture with football fandom, transforming a familiar PUBG MOBILE icon into an interactive World Cup conversation.
the film
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BTS PUBGM CHICKEN PREDICITION