the case study
Orient approached us to introduce its latest watch collection to a new generation of consumers across the GCC. Rather than focusing on specifications or craftsmanship alone, we set out to tell a story about what a watch truly represents. Our creative direction positioned every timepiece as a symbol of character, confidence, and timeless style. Through cinematic visuals, premium product photography, and a fully integrated 360° campaign, we transformed functional products into aspirational lifestyle pieces that resonated emotionally with the audience.
the impact
+1MReach
The campaign achieved over one million people reached, strengthening Orient's premium positioning and increasing engagement with the collection across the GCC market.
the work
the film
Orient Timepieces