the case study
Gini approached us to create a digital-first campaign that would introduce the marketplace in a way people could instantly relate to. Rather than explaining features, we focused on a simple human truth: everyone deserves to treat themselves once in a while. This insight became the foundation of "دلّل نفسك ويه جني" a campaign built around everyday moments of self-reward, using humor, relatable storytelling, and memorable copy to position Gini as the easiest way to indulge in what you love.
the impact
+4MViews
The campaign generated over 4 million views, delivering exceptional engagement across digital platforms and significantly increasing awareness of Gini Marketplace among Iraqi audiences.
the film
لا تنتظر أحد يدللّك… دلل نفسك ويه جنّي
Before & After Production
BTS
Ad Adaptation1/4
Ad Adaptation 3/4
Ad Adaptation 2/4
Ad Adaptation 4/4