the case study
PUBG MOBILE approached us to celebrate the launch of its Babylon-themed update in a way that went beyond announcing new in-game content. The opportunity was to reconnect Iraqi players with one of the world's oldest civilizations and position Babylon as more than a game environment; it became a source of national pride. We developed Into Babylon, a cinematic short film that blended real locations, cultural storytelling, and the game's immersive world. Instead of focusing on gameplay alone, the film highlighted the history, symbolism, and emotional connection Iraqis have with Babylon, creating a narrative where culture and gaming naturally came together.
the impact
The documentary generated more than 6 million views, strengthening PUBG MOBILE's cultural relevance in Iraq and transforming a game update into a story that audiences actively watched, shared, and engaged with.