the case study
We got the brief to launch FAWZ, a new prize draw feature inside SuperQi, through a 360° campaign that could turn a simple payment mechanic into something people would actively want to be part of. We built the campaign around one simple promise: every payment could lead to a win. The idea was brought to life across multiple touchpoints, communicating how every IQD 2,500 e-payment gives both the customer and the merchant a ticket into weekly and monthly draws, with prizes ranging from cash rewards of up to IQD 50 million to UEFA Finals tickets, Hajj and Umrah trips, Dyson Airwraps, vouchers, and more. By carrying one clear idea across the full campaign, FAWZ turned everyday digital payments into repeated opportunities to win, giving both customers and merchants a reason to keep engaging.